YouTube will launch paid subscription channels this spring



YouTube has apparently reached out to a group of channel producers and asked them to submit applications to create subscription channels. The first paid channels will cost somewhere between $1 and $5 a month and will be rolled out this spring.

The initial rollout will be small, with about 25 channels, and YouTube is telling its partners to be very careful about switching from a free model to a subscription model.

It seems subscription channels are the hype du jour in online video – Dailymotion also started offering subscription channels (for children) recently. We also wrote about Mediakraft, the German market leader in YouTube channels recently.

via Advertising Age

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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