Young internet users are massively adopting (paid) online streaming

According to a study ordered by Bitkom on the use of (legal) online film and tv solutions, more than a forty percent of all German internet users now use the internet as their video rental shop: 22 million German consumers either download, stream or order DVD’s on the internet.

Paid streaming is (for the moment) still a relatively small phenomenon: 3.5 million German (7%) use paid streaming services on the internet. (This might change, now that Axel Springer jumped on the streaming bandwagon with Bild Movies.)

From the research it’s clear that younger internet users adopted online streaming and are not looking back: 58 % of the internet users between 18 and 29 use (paid!) streaming services, and 51 % of those between 30 and 49.

Young consumers are streaming their movies and tv series and not looking back | Create infographics


“Media are increasingly bought over the internet, the same goes for movies,” said Dr. Bernhard Rohleder, managing director of Bitkom. “Streaming services available on a growing range of mobile devices and broadband os becoming more popular. In addition, more and more TV manufacturers are becoming connected.”

[Bitkom][photo: Breaking Bad]

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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