Young internet users are massively adopting (paid) online streaming
According to a study ordered by Bitkom on the use of (legal) online film and tv solutions, more than a forty percent of all German internet users now use the internet as their video rental shop: 22 million German consumers either download, stream or order DVD’s on the internet.
Paid streaming is (for the moment) still a relatively small phenomenon: 3.5 million German (7%) use paid streaming services on the internet. (This might change, now that Axel Springer jumped on the streaming bandwagon with Bild Movies.)
From the research it’s clear that younger internet users adopted online streaming and are not looking back: 58 % of the internet users between 18 and 29 use (paid!) streaming services, and 51 % of those between 30 and 49.
“Media are increasingly bought over the internet, the same goes for movies,” said Dr. Bernhard Rohleder, managing director of Bitkom. “Streaming services available on a growing range of mobile devices and broadband os becoming more popular. In addition, more and more TV manufacturers are becoming connected.”[Bitkom][photo: Breaking Bad]
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