Will BYOD be the end of the ecosystems?



A few weeks ago, based on research by Accenture, we wrote that the internet of things will become a force so strong that it might break down the closed ‘app’ ecosystems of Apple, Android and Microsoft. We will rely so strongly on smart sensing devices, that we will demand a degree of reliability that might be impossible to maintain across all ecosystems.

Yesterday, Gartner published research that shows that the “bring your own device” trend could possibly reinforce that tendency.

Gartner says that the shift to mobile is so rapid and massive that the problem of managing this jungle of mobile devices is moving to the top of the priority list for IT departments. It says mobile is “influencing mainstream strategies and tactics” in how enterprises deal with their ICT needs.

Enterprises, who can hardly control the choices of their employees when it comes to smartphones and tablets, are increasingly looking for applications that work “across multiple platforms”, says Gartner:

With enterprises under extreme pressure from management and employees to develop and deploy mobile applications to accommodate mobile work styles and increase customer engagement, Gartner predicts that more than 50 percent of mobile apps deployed by 2016 will be hybrid.

This means that mobile is becoming so big and important in our lives that you have to wonder how long the device makers can keep ignoring the switching and development costs that consumers and third party developers incur. As I said earlier, it’s a bit crazy that 100 percent of smartphone users know which operating system they use. It’s a sign that choosing an OS might be just a bit too important today.

Of course, until then companies like Miradore will do brisk business by offering ICT departments tools to manage the chaos of BYOD.

One other thing: the biggest winner of consumerization will be Apple, says Gartner: by 2014, Apple will be “as accepted by enterprise IT as Microsoft is today”. Consumerization is mostly a force that pushes Apple iPhones, iPads and Macbooks into the enterprise.

Would love to hear your thoughts. Especially if someone can draw a clear comparison between the old battles of Mac/Microsoft/Linux/… on desktop computers. I also wonder what the increasingly dominant position of Android – more than half the market and growing faster than all others – might mean in this regard (source):

[Gartner][photo: ajleon, Flickr]

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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