Trend: consumers increasingly do their sales season shopping online



Today, the French sales season (‘les soldes’) officially started. Two thirds of the French are expected to go out to do some serious shopping – the French plan to spend about € 234 each, which marks a three year high.

But increasingly the sales season is moving to the web, Le Figaro reports today. 60 percent of the French consumers will do sales shopping online (up from 54 percent in 2012), according to a survey by the French e-commerce federation.

For 7 percent of the French, online sales are the only sales shopping they will do (was 5 percent last year).

Photo: AntwerpenR, Flickr

Powered by Facebook Comments

About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

Related Posts