This is what the advertising world looks like in terms of sheer creativity [infographic]

Everybody knows the maps that are distorted to reflect some kind of metric. Simon Veksner of the creative advertising blog Scamp had a little too much time on his hand and tried to create a world map where each country’s size is determined by the number of Cannes Lions Awards it won, relative to its number of inhabitants.

The result is the map you can see above. The huge country in the center is Belgium. Other European countries like the UK, Sweden, the Netherlands, Germany and Denmark  seem to do fine too. If you look hard, you can see the US and Canada all the way on the left, and countries like France and Spain very, very small underneath Belgium.

Moving on to Europe, we see that the centre of the ‘old continent’ is dominated by the mighty Belgium. With 32 Lions for only 10.8 million people, this fine effort from the new home of Candid Camera-style viral videos has reduced its neighbours France and Spain to mere appendages to the southwest.

The UK does quite well, having finished 2nd in the Cannes league table, with 89 lions for 62 million people. Moving northeast of Blighty we find Holland, Germany, Denmark, and the nordic powerhouse – Sweden, with 45 Lions (6th place) achieved by only 10 million people. Too cold to do anything else except stay inside and design websites, I suppose.

via Scamp: A Map Of The Advertising World.

Spotted by @johan_vrancken

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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