This 16 year-old kid is putting your online marketing to shame

This surfed by on my Twitter timeline: 16 year-old Marek Dlugos from Slovakia is looking for a host family in the USA so he study in California for a year. On his webpage, he does a very convincing job of introducing himself and his motivation for studying abroad.

His page is extremely focused and convincing – in fact it’s a perfect marketing funnel.

Marek starts with a great video teaser set to a catchy tune:

He follows up with a short, clear but compelling answer to the question why he wants to find a host family (as Simon Sinek says, focusing on the “why” is important if you want to convince people to believe in your ideas):

Slovakia is a modern country, but our education is not the best one, teaching us a lot of theory and full of memorizing. So, this is the reason why I am looking for better education, new experience. I also want to improve my English and I believe that I will meet new people, new culture and discover American life.

Note how he subtly but expertly dispells fears that he’s some kind of hick in the first sentence: “Slovakia is a modern country”. Next, he talks about himself as a person (loves computers, basketball, travel). He even thought to include a testimonial from his teacher (the guy is 16!).

Then, it explains the process of adopting him for a year as a host family – complete with friendly imagery. And it ends with a strong call to action: 

While he says “don’t decide now”, he really means “don’t immediately say no – write me first”. Of course, once you’re mailing with him, you know he’s going to convince you. Hackernews already fell in love with the guy:

You can visit his webpage here.


Powered by Facebook Comments

About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

Related Posts