These 2 devastating charts say everything you need to know about Nokia’s fall



Sorry for all the Nokia stuff today, but Tomi Ahonen is on fire on his blog and it’s a sight to behold. Today, he posted two graphs that show how badly Nokia performed since the “burning platform” memo by Stephen Elop, now two years ago.

This is the first graph. Now, without scrolling down, which of these three device makers should drastically change its strategy, meaning that its CEO thinks it “needs to jump off a burning platform”?

Then comes this devastating graph:

Again, Ahonen minces no words when calling for Elops quick demise as CEO of Nokia:

If you suggest Nokia is somehow on a dying platform, ie ‘burning platform’ on fire, and it must be terminated as the loser – it is like today, if Apple looked at the massive dominance of the iPad over the Kindle and Galaxy Tab and other tablets, suddenly said, hey, we are losing, lets abandon the iOS platform for the iPad, lets switch to the smallest tablet platform we can find – ironically yes, Windows 8. If Tim Cook suggested that today, he’d be burned on the stake and Steve Jobs would turn in his grave.

For Nokia to look at the smartphone wars in 2010, find itself more than twice as big as its nearest rival, growing faster than the competition, in a highly profitable business, setting new Nokia records for profits (with plenty of hot new smartphones coming down the pike too, for early 2011 launch) – only a complete lunatic, a Microsoftian Misguided Muppet could write a memo suggesting the Nokia smartphone platform was ‘burning’ and Nokia had to jump off it.

Read more at Tomi Ahonen’s blog

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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