The New York Times is launching its own accelerator timeSpace



The New York times is launching its own accelerator timeSpace, and is calling for startups that are working in media – defined very broadly as ‘focused on the media space’, including ‘mobile, social, video, advertising technology, analytics, e-commerce’.

By inviting the startups into the headquarters, the NY Times probably hopes to inject some of the startup mentality to the newsroom, too.

Media companies everywhere are scrambling to stay relevant now that circulations and advertising revenues are sliding. In the last month, we wrote about Sanoma’s in house accelerator, ProSiebenSat.1′s accelerator, Norwegian publisher Schibsted’s funding and acquisition efforts and Axel Springers shopping spree.

Here’s the outline for the NY Times accelerator – in a nice touch, they used the holy trinity of journalistic questions to outline the program:  what, why, who, when?

What?

timeSpace is a new initiative from The New York Times that brings entrepreneurs to our headquarters to refine and grow their businesses. Over four months, you and your team will work out of 620 8th Avenue, meet with relevant Times staff, demo your product and teach/learn alongside entrepreneurs and employees who make their livings in digital media, technology and journalism.

Why?

It is simple: The New York Times, and media in general, are in the midst of unprecedented change. Our core purpose remains to enhance society by creating, collecting and distributing high-quality news and information. We want to push ourselves and push others to find the best ways to do so, and we believe that timeSpace can be a part of that process.

Who?

You are an early stage company focused on the media space with a product launched. You are a small team based in New York or open to working from New York for the duration of the program. You have most likely raised at least seed stage funding. You may focus on mobile, social, video, advertising technology, analytics, e-commerce or… apply and tell us why spending four months here will be mutually beneficial.

When?

Applications will be accepted until 5pm on Tuesday, February 19th. We will review applications in the order in which they are submitted and contact a limited number of companies for interviews. Between three and five companies will ultimately be invited to participate. Our first batch of entrepreneurs will join us soon after, officially launching timeSpace at 620 8th Ave.

 [NY Times, spotted by @tor][photo: alextorrenegra, Flickr]

 

 

 

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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