Suits you, sir! Outfittery raises millions of € to “liberate men from shopping”

Berlin based e-commerce startup announced a “mid-seven euro figure” funding round from Mangrove Capital Partners, RI Digital Ventures and the Investitionsbank Berlin. Early investors Holtzbrinck Ventures and High-Tech Gründerfonds also participated in the round, VentureVillage reports.

Outfittery was founded in early 2012 as an online private shopping experience for men, to ‘liberate men from shopping’.

It works like this: you register on the site and talk to a ‘Style expert’ who will take your sizes and who selects some items that might suit you. The clothing is from “beloved” brands like Boss, DKNY, Tommy Hilfiger and others, says Outfittery.

The items then go into a box that is sent to you at home. You try on the clothing in the comfort of home and keep only what you like. The rest, you ship back. Here’s a video, in German:

It seems like Outfittery is taking a page from Zappos and actually encouraging customers to send stuff back – a great way to work on customer satisfaction and long term retention.

The balancing act will be between building a loyal customer base and actually making money. Return rates are crucial to e-commerces, as we wrote earlier this week when Zalando’s return rate (50%) became public.

via VentureVillage, photo: libertygrace0, Flickr

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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