See Deezer’s first TV ad here, from an “expensive illustrator”: [video]

Deezer just sent me this 30 second clip that serves as the company’s first ever TV ad campaign – a seven week campaign that will run on France’s Metropole Network (it was aired for the first time on M6 this weekend).

The artwork was done by London based illustrator and musician mcbess (Matthieu Bessudo), who calls himself “an expensive illustrator and art director”. According to Deezer CEO Axel Dauchez, the collaboration is the first of a number of creative partnerships and executions that will “interrogate Deezer’s global brand”.

He also said that mcbess was a logical choice: “As a musician and a visual artist, mcbess was the standout candidate for our first collaboration. The film perfectly captures the restless, explosive spirit of our brand.”

mcbess on the other hand says he’s been using Deezer for years:  “When you draw you draw what you know. I have been using Deezer for many years, and music is very important to me, so I was eager to be involved in this project.”

He also said he was very happy with the way his drawings had been animated (by CRCR): “My drawings [were] animated in a way that is true to my style: black and white, fluid and full of energy. Imperfections are all part of the charm, and the overall effect is dark, dynamic and a little risqué – like an old fashioned Betty Boop cartoon with a rock and roll vibe – which suits the Deezer brand perfectly.”

But do judge for yourself:

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).