Samwer brothers launch online luxury shopping clone Emeza.de



So the Samwer brothers haven’t cloned any US companies recently, but at least there’s some activity.

Rocket Internet’s online shopping platform Zalando recently softlaunched Emeza.de, an online shop that targets the interesting – but hotly contested – luxury segment.

You can now buy expensive cocktail dresses, bags and shoes from luxury brands like Chloé, Moschino, Cavalli, Ralph Lauren, DKNY and others. Zalando already offered a “premium” platform for designer clothes and accessories, but Emeza should be even more exclusive.

Being a Samwer product, it’s no wonder that the look and feel closely resembles other industry leaders like French luxury e-tailer net-a-porter.com (and Zalando admits as much: “this is our answer to net-a-porter”).

Handelsblatt notes that the move into luxury didn’t come unexpected for Zalando, as luxury concern PPR (Gucci, Puma, Yves Saint Laurent) invested € 10 million in Rocket Internet, the Samwer brothers’ holding company that is a shareholder in Zalando.

via Handelsblatt / Photo: screenshot

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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