Wow! Rovio announced more than 260 million active users on Twitter

11 Jan, 2013

Wow, Rovio just announced that they have 260 million active users.  No intention of stopping there, they say.

Rovio CMO Peter Vesterbacka said at Slush that Rovio wants to become “the first entertainment brand with one billion fans”. He added that this should be easy, because Coca-Cola already has that number of fans and “they’re just a soft drink.”

Rovio is one of those companies that’s a walking business school case.

Rovio took a while to gather steam (Angry Birds was its 52nd game), but in the last years, they

Not your mama’s movie either, but with top class talent like John Cohen and David Maisel (Iron Man) is executive producer. Instead of partnering up with a seasoned Hollywood player like Disney, Rovio announced that it would make and finance the film itself.

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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