UPDATED: Linden Lab (Second Life) acqui-hires Swedish gaming startup Boldai (Blocksworth)

Linden Lab, the maker of Second Life, announced that it bought Blocksworld from the Swedish studio Boldai. Blocksworld is a children’s game that’s described as ‘a mix between Lego and Minecraft’.

Blocksworld is an iPad game in which players use cubes, wedges, rockets, wheels, motors and more to easily create 3D models of anything they can imagine – from race cars to animals to robots and more. The models come alive with realistic physics simulation, and users can play, interact with, or even explode their creations.

“Blocksworld is a great fit with what we do at Linden Lab,” said Rod Humble, CEO of Linden Lab. “It’s a very user-friendly complement to our portfolio of shared creative spaces.”

Linden Lab will invest in rolling out Blocksworld worldwide, according to the press release.

According to the press release, the “Blocksworld team will join Linden Lab” – it’s not clear whether this means only the developers working on Blocksworld, or the founding team of Boldai. We asked founder Tomas Alström of Boldai for more info via Twitter.

UPDATE: and here he is :) It’s the entire Boldai team, apparently:

The price of the transaction wasn’t announced (and won’t:)


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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).