“It’s always possible to work ten times faster. Impossible? Order it”

Love this post by Rakuten CEO Hiroshi Mikitani on LinkedIn. He says if your organization seems ineffective, it’s because it’s not working fast enough.

I also love his writing style, by the way. You can actually feel in his writing that he’s 10 times faster than the average human:

If your organization seems ineffective, it needs your attention. I recommend a dose of speed.

The most common reason an organization breaks down is idling time – long periods in which nothing is happening. You need to end those lag periods.

I believe no matter what the organization, it is always possible for people to work ten times faster. Don’t wonder if this is true. Try it and see for yourself.

Carry out two-hour meetings in 12 minutes. Impossible? Order it. And see how the organization responds. I took what used to be a one-hour meeting and declared it would be, from that moment on, conducted in five minutes.

Says Mikitani, by sending memos in advance of the meeting, they actually had time to spare:

  • three minutes to clear up any points that were still fuzzy
  • one minute to make a decision.
  • One minute to spare.
Oh, and your employees will love you for hitting the gas pedal, he says.

When people realize their organization is working ten times faster, they begin to feel excited about the future. Faster is always more exciting. It’s human nature. Don’t settle for slow.

About Rakuten

Rakuten is a Japanese electronic commerce and internet company based in Tokyo. Its flagship e-commerce site Rakuten Ichiba, is the largest e-commerce site in Japan and among the world’s largest by sales.

Rakuten is globally present through buying online retailers Buy.com (US), Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland) and Play.com (UK), and investments in Ozon.ru and AHA Life.

via The Need for Speed | LinkedIn.

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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