Good news for Nokia: 54% of Windows Phone 8 users “very satisfied” [chart]

16 Jan, 2013

We wrote earlier that users hate Windows Phone – based on research that was conducted in May 2012, so before the release of Windows Phone 8 and Nokia’s Lumia 920. Repurchase intentions for Windows Phone were very low. This is the chart we showed then:

New research by ChangeWave shows that Windows Phone 8 might better received by the market than Windows Phone 7. Windows Phone 8 is now better liked by consumers than Android: 54 % of the consumers reported that they were “very satisfied” with their WP 8 operating system, versus 48 % for Android.  Apple’s iOS is still the clear winner in terms of customer satisfaction, however:

windows phone 8

The research further shows that Samsung will likely reign the first quarter of 2013. Anticipated demand for Samsung smartphones in the next 90 days jumped from 13% to 21% in December 2012. That’s huge: an increase of 8 percentage points is “unprecedented” in the history of the survey, Changewave notes.

For Apple, the news is less good: while the release of the iPhone 5 initally boosted the expected demand, now it’s back to the level of June 2012. Before, the demand for iPhones also rose with new releases, but always managed to find a new, higher floor.


Source: Changewave via TechCrunch


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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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