Ex-Rocket Internet execs start luxury erotic e-shop for women

Just in time for the Valentine’s rush, former Rocket Internet executives Lea-Sophie Cramer and Sebastian Pollok launched Amorelie – a high end erotic e-commerce aimed at women.

Amorelie offers ‘female friendly’ vibrators, sex toys, massage gels, and lingerie – “anything you need for your love life,” it says. For its marketing, it’s clear that it looked at the success of ‘Fifty Shades of Grey’: Amorelie publishes an online magazine with ‘authentic’ sex stories, columns and interviews.

Behind Amorelie is a team that has years of experience with e-commerce. Lea-Sophie Cramer was formerly Vice President International at Groupon Germany and before that, VP International at Rocket Internet. Her co-founder Sebastian Pollok worked at Rocket Internet in 2009, and went on to become associate at early stage VC firm e.ventures (formerly known as BV Capital).

In the best Rocket Internet tradition, the team is already looking at markets outside of Germany, Deutsche-Startups noticed: you can already start following Twitter accounts for Portugal, Spain, Italy, France, Russia and Belgium.

[Deutsche-Startups, Amorelie][photo: Amorelie]

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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