EU to US: “Fine, we’ll have that trade war over the right to be forgotten”

11 Feb, 2013

Last week, a US diplomat warned that the new European draft regulation about data protection could “spark a trade war”. Now, Viviane Reding, EU commissioner for justice, let the US know that a trade war over the issue sounds absolutely fine to her.

She says she will not yield to US lobbying to water down the data protection for EU citizens. As she told the FT:

“Exempting non-EU companies from our data protection regulation is not on the table. [If] companies want to tap into the the European market, they have to apply European standards.”

The US are dead set against a so called ‘right to be forgotten’ that the EU wants to impose on companies that store personal data.

Under the proposed EU regulation, companies would have to delete personal data at the simple request of users. Not only would services like Google and Facebook have to delete the data “without delay”, they would also have to “take all reasonable steps” to inform others who have republished the data to delete them.

Internet companies who do not comply with the EU regulations could face fines to up to 2 percent of their global annual revenues.

[photo: US Army, Flickr]

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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