Google is already under EU scrutiny for breaches of antitrust regulation. Now the search giant’s privacy settings are also drawing negative attention.
According to The Guardian, CNIL (France’s data protection agency), and other EU data protection commissioners will announce that Google breaches EU privacy regulations, by not offering users a chance to opt out of the “consolidation” of all their data.
While Google said this was for reasons of ‘simplification’, it’s clear that the practice also allows Google to draw up a much more detailed profile of its users. A more complete profile of users would of course allow Google to target its ads even more precisely.
Photo: Google plans for World Domination, jurvetson Flickr stream
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