Digital overtakes print at Axel Springer in record year06 Mar, 2013
Axel Springer is one of the European publishers who is racing towards digital, instead of trying to ignore it – and it looks like their strategy is paying off.
Today, Springer announced that it booked a record year in 2012, thanks to its growing digital business and its acquisitions abroad. Springers earnings before interest, taxes, depreciation, and amortization (ebitda) came in at € 628 million.
Total revenue increased by 3,9 percent to € 3,3 billion, of which € 1,17 billion came from Springers digital properties, which range from e-commerces to online real estate site Immoweb, career site StepStone and price comparison site Idealo. (It seems like content is not where to look when you want to operate a healthy business.)
With that, Springers digital activities bring in more revenue than its newspapers (Bild, Die Welt, …) for the first time.
Mathias Döpfner, CEO of Axel Springer said: “We are trying to force the entire company to become digital. We want to accelerate innovation, increase the efficiency of capital and create a deep, structural transformation of our media business.”
In 2013, Springer wants to invest even more in digitization of its activities. Said Döpfner: “We want to become the leading digital media house.”[Handelsblatt][photo: Campus of Excellence, Flickr]
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