Digital overtakes print at Axel Springer in record year

06 Mar, 2013

Axel Springer is one of the European publishers who is racing towards digital, instead of trying to ignore it – and it looks like their strategy is paying off.

Today, Springer announced that it booked a record year in 2012, thanks to its growing digital business and its acquisitions abroad. Springers  earnings before interest, taxes, depreciation, and amortization (ebitda) came in at € 628 million.

Total revenue increased by 3,9 percent to € 3,3 billion, of which € 1,17 billion came from Springers digital properties, which range from e-commerces to online real estate site Immoweb, career site StepStone and price comparison site Idealo. (It seems like content is not where to look when you want to operate a healthy business.)

With that, Springers digital activities bring in more revenue than its newspapers (Bild, Die Welt, …) for the first time.

Mathias Döpfner, CEO of Axel Springer said: “We are trying to force the entire company to become digital. We want to accelerate innovation, increase the efficiency of capital and create a deep, structural transformation of our media business.”

In 2013, Springer wants to invest even more in digitization of its activities. Said Döpfner: “We want to become the leading digital media house.”

[Handelsblatt][photo: Campus of Excellence, Flickr]

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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