Dailymotion starts subscription VOD for kids, is looking for a new owner

14 Dec, 2012

Serge Laroye, director of content at Orange (which owns 49% of Dailymotion), said at conference on Tuesday that Dailymotion will soon roll out video on demand for kids. At this moment, Dailymotion is  already testing VOD with like ‘Plus belle la vie’ and ‘Shameless’, but the site wants to expand its offerings in early 2013.

One of the proposed avenues would be a SVoD – subscription video on demand for children, offering more than 1000 children’s titles at a flat fee of 4,99 € per month. Interesting to note: Dailymotion would prefer the service to be accessible via all screens from the very beginning – tv, smartphone and tablet, as Martin Rogard, VEP of Dailymotion told Les Echos.

Les Echos reports that Dailymotion owns an interesting portfolio of sports, television and film rights that could end up in other subscription bundles. Additionally, Dailymotion will offer VOD (without subscriptions) for film.

All this means that Dailymotion wants to move away from depending exclusively on advertising by also tapping into a paid revenue stream (and that’s hardly surprising, since the cost per eyeball is declining quarter after quarter).

“We want to walk on both feet,” Rogard told Les Echos.

Meanwhile, 01net reports that Orange asked 2 banks (Messier Maris in France and Raine in the US) to go looking for a new majority shareholder. In April 2011, when Orange bought 49 percent of Dailymotion for 61 million, it also took an option to acquire 100 percent of the shares – an option that expires in the spring of 2013. Orange is apparently planning to lift the option, but wouldn’t want to stay 100 percent owner of Dailymotion for long.

Rather, Orange wants to find an American partner who can help Dailymotion expand in the US.

More: Dailymotion prépare son offre de vidéo-à-la-demande.

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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