Confirmed: Angry Birds movie hits box office in 2016

11 Dec, 2012



Angry Birds confirmed today that it will release a movie in the summer of 2016.  John Cohen will produce, David Maisel (Iron Man) is executive producer. And because Rovio does things their way, instead of partnering up with – say – Disney, Rovio will make and finance the film itself.

Rovio CEO Mikael Hed said in a statement: “With John’s hands-on producer background and David´s expertise in establishing and running his own successful studio, these two are the dream team for making a movie outside the studio system.”

David Maisel has been an adviser for Rovio since 2011, reports The Guardian, adding that Rovio also bought animation studio Kombo in 2011.

Rovio CMO Peter Vesterbacka said recently at Slush 12 that Rovio wants to become “the first entertainment brand with one billion fans”, adding that this should be easy, because Coca-Cola already has that number of fans and “they’re just a soft drink.”

I don’t know about you, but I like these bold Nordic* boasts a lot. And Rovia has already shown that they can pull off some big stunts, like partnering with NASA and CERN.

via Angry Birds movie confirmed… for Summer 2016 | Technology | guardian.co.uk.

Update: a commenter informed me that Finland is not part of Scandinavia (I always hated geography in school). I changed it to ‘Nordic’. :)

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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