CERN wants to teach quantum physics to your kids… with Angry Birds (yes, THOSE Angry Birds)

12 Oct, 2012



There’s a title we never thought we’d write, but guess who partnered up? CERN, them of the fundamental physics research and Rovio, them of the flying birds. In a joint statement issued at the Frankfurt Buchmesse, CERT Director General Rolf Heuer and Rovio CMO Peter Vesterbracka announced a plan to teach your toddlers all (well, a fair chunk of) what they need to know to become CERN researchers one day:

“Modern physics has been around for 100 years, but it’s still a mystery to many people. Working together with Rovio, we can teach kids quantum physics by making it fun and easy to understand,” said CERN’s Head of Education, Rolf Landua.

Here’s a pic of them together:


We are trying to reach Verstbacka to ask him how this collaboration will work exactly. (If anyone can give us a hand: please do). UPDATE: we had a short interview with Peter Vesterbacka about the CERN/Rovio collaboration.

Photo: Angry Bird Transformer  http://www.flickr.com/photos/nomadic_lass/6945311723/

via Rovio and CERN to collaborate on new learning experiences – Rovio Entertainment Ltd.

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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