The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

'Four steps to the Epiphany' is a treasure chest for the budding startup entrepreneur. Created by Steve Blank, it has acquired the star status in business strategy, and it has rele...


'Signal', a new feature to connect with the Whiteboard community

The goal of Whiteboard is to connect entrepreneurs, technologists, experts and innovators across Europe. One way to do that is to just raise awareness about entrepreneurs, experts, thinkers and companies by writing about them. Another is by connecting them. Our new feature 'signal' wants to do both. One of the unfortunate idiosyncracies of Europe is that European news only crosses the border when it passes a commo... Read more

Technology Review asks: "Which disruptive European companies did we miss"?

Behold the power of Twitter. After we wrote an article this morning saying that MIT's Technology Review only deemed 6 European companies "disruptive", Technology Review author Brian Bergstein got back to us to ask us "which European companies should we not have missed?" @tor @whiteboardmag Which European companies should we at @techreview not have missed? — Brian Bergstein (@BrianBergstein) 4 maart 2013 As an ... Read more

BMW's 20 million (!) kilometer field test with electric cars: results are in

BMW has been working on its BMW i series since 2008 (see photo for the i3. Also, we've seen the pictures of the i3 and i8 so often now that it's time they start selling them, I think). As part of the research surrounding electric vehicles, BMW also initiated what they call "the world's biggest electric mobility field trial" with MiniE and BMW ActiveE vehicles in Asia, Europe and the US. ActiveE vehicles look like ... Read more

What the Italian elections can teach us about disruption (hint: the internet rules)

Monday's election results will be remembered as a watershed moment in European election history. For the first time, a candidate who had decided to campaign without ever appearing on TV has won a substantial portion of the national vote (25%). Grillo's victory is a clear victory for the internet - not only did he never appear on television, he sacked one of his party candidates who had decided to appear on televi... Read more

"How crowdfunding nearly bankrupted my company"

When we recently wrote about Smarchive, we said that it was the stuff that dreams were made of for crowdfunding platforms: after raising money on Seedmatch, they went on to raise a 7 figure financing round with T-Ventures, Check24 and business angel Birgit Ströbel. It was one of the reasons we interviewed Seedmatch later. But Smarchive founder Steffen Reitz said in an interview with Whiteboard that it didn't fee... Read more