The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

'Four steps to the Epiphany' is a treasure chest for the budding startup entrepreneur. Created by Steve Blank, it has acquired the star status in business strategy, and it has rele...


Neelie Kroes presents her club of top European entrepreneurs: Zennström, Hed, Van Zanten,...

Today, Vice President of the European Commission (aka "digital chief") Neelie Kroes presented her ‘Leaders Club’ of web entrepreneurs at an informal gathering with some European journalists and tech bloggers. The goal is to create European entrepreneurial role models. (It’s a role that some are more willing to take on than others - Boris Van Zanten of The Next Web looked like he just walked in from a Vanity Fai... Read more

10 cheatcodes for raising money from VC's, straight from a VC

While I was in Berlin for the Startup Camp, I took the opportunity to take some notes at some of the talks. One of them was by Sitar Teli, a VC at Connect Ventures and an early investor in Soundcloud. She’s been a VC for seven years, and her investments are all over the map - literally: she invested in companies in Berlin, Silicon Valley and London. She also remarked that when she invested in Soudcloud in 2009, Be... Read more

8 marketing tactics of high growth companies that you should steal

I had the pleasure of talking to some very savvy entrepreneurs this weekend at Startup Camp Berlin, where I moderated a panel called “Lessons from high growth companies”. The panelists were Robert Phillips, VP of marketing at Sendgrid, Steffen Zoller, founder of Betreut and Eldad Ben Tora of BlueSnap, an Israeli company that specialises in payment solutions. Eldad had some unique insights because his company not... Read more

5 things you need to know about startup co-founders

Starting a company is a lonely job.  You’ve got to do all the work – from designing your product to picking up business cars from the printer.  You’ve got to make all decisions, big and small – from the colour of your logo to the colour of the folders you buy to keep your documents.  You put insane hours into your project, and while there’s plenty advice available, nobody volunteers to take some of the l... Read more

7 reasons why your price increases fail (and your bottom line suffers)

This will probably sound familiar: “When it comes to the prices we pay, we study them, we map them, we work on them. But with the prices we charge, we are too sloppy!” Jeffrey Immelt, CEO of General Electric, in 2006 Pricing is the most important driver of profit, but unfortunately managers and entrepreneurs seem to neglect the issue. In one of our global pricing studies we asked over 3,900 high-level decis... Read more