The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

'Four steps to the Epiphany' is a treasure chest for the budding startup entrepreneur. Created by Steve Blank, it has acquired the star status in business strategy, and it has rele...


Interview: from Burger King to boardroom, how Klarna became a payments giant

Hypergrowth is a word often used in a startup context. For Klarna, it's justified: founded in 2005, this year it expects to handle more than 2 billion € in payments. It employs 800 people, and serves about 8 million end customers and 15 000 merchants in northern and western Europe. And it all started when two friends - Niklas Adalberth and Sebastian Siemiatkowsky - were flipping burgers at Burger King in Sweden. ... Read more

Team management: how to build trust

“When a train goes through a tunnel and it gets dark, you don’t throw away the ticket and jump off. You sit still and trust the engineer” (Corrie ten Boom) Last week I trained a group of junior managers on coaching their team. One of the topics on the agenda was giving and receiving feedback, another was practicing coach sessions.  Even though the example in this article is about junior managers learnin... Read more

Marketing dashboards 'as easy as a Zynga game': Captain Dash is on a mission

Captain Dash is a new dashboard for marketing. Its promise is both simple and bold: it brings all the data from your social media streams, CRM, planning software, your social media and even the weather together in an intuitive, visually appealing dashboard. The idea is to unlock big data that is hardly usable because there's no decent way to access it and present it. It's big data marketing, Zynga style: "We wan... Read more

Crowdfunding: Seedmatch raises 200 000 € equity based funding in 48 minutes

We wrote about Seedmatch (the German not-Kickstarter) earlier this week, saying that they would try to get more than 100 000 € in equity based crowdfunding for the first time ever in Germany. It turns out their offering was quite a success: Seedmatch raised 200 000 € for Protonet in just 48 minutes. It's a clear sign that Seedmatch managed to gain the trust of small (and generally risk averse) German inves... Read more

"How I successfully switched from services to products"

The services industry is hardly scaleable, and in these times obsessed with scaling, that sounds like a disease, like you’re doing something wrong as an entrepreneur. Why are you not scaling more efficiently? Everybody knows that this is what makes a successful business. So I’m sure there’s a lot of entrepreneurs out there that want to make the switch from consultancy to selling products. Belgian entrepren... Read more