The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

'Four steps to the Epiphany' is a treasure chest for the budding startup entrepreneur. Created by Steve Blank, it has acquired the star status in business strategy, and it has rele...


Dries Buytaert and innovation: it's about "what you're allowed to believe" [graph]

I found this interesting graph from Dries Buytaert's keynote speech at the recent DrupalConf. It shows clearly how Buytaert sees innovation: as a race against obsolescence - a race against yourself. That graph reminded me immediately of an anecdote in 'What Technology Wants' by Wired co-founder Kevin Kelly. In 1953, the Air Force Office of Scientific Research plotted the history of the fastest air technology.T... Read more

That didn't take long: "Google should pay ALL publishers in EU"

That didn't take long: Francisco Pinto Balsemao is the head of the European Publishers Council, and he thinks that Google should make deals with ALL the European publishers, instead of just with the French and the Belgian. Last week, French president François Hollande and Google chairman Eric Schmidt announced a € 60 million innovation fund for the French media. The money will be spread around over a period of ... Read more

LinkedIn cofounder: "The Facebook Era is over"

Konstantin Guericke, cofounder of LinkedIn and now a partner at Earlybird Venture Capital and a mentor at Stanford University, thinks the "Facebook era" - and with it, the age of consumer internet is over. Expect consolidations, he says, naming the taxi app industry as an example (add takeaway delivery to that too). “The consumer internet wave started somewhere in 2005 - with Facebook, MySpace and Flickr, but we... Read more

Viral marketing: THIS is how you sell men's underwear online

Guillaume Gibault made a bet with friends that he would launch an e-commerce in men's underwear, and so he did, in September 2011. Le Slip Français was proudly French, sold high quality underwear in three colors (in the national colors white, blue and red, naturally), and showed encouraging traction from the very start. In terms of image building, it went with a slightly tongue in cheek 'old school' imagery on it... Read more

Meet the 17 year old digital entrepreneur who will advise Neelie Kroes

This kind of tweet has a way of attracting our attention: a 17 year old who is chosen as a 'Young Adviser' to the vice president of the European Commission, aka the 'digital chief' of Europe, Neelie Kroes. (You can read about the Young Advisers here). Luis Ivan Cuende was born in Oviedo (the north of Spain) and started out as an entrepreneur at age 12, when he built an open source operating system. That, inevitab... Read more