Bertelsmann’s BDMI invests $ 6,5 M in YouTube channel Stylehaul
According to Stylehaul CEO Stephanie Horbaczewski, Stylehaul now reaches 50 million unique visitors per month. The main property of Stylehaul is its YouTube channel of the same name that has 250 000 subscribers. Horbaczewski told AllthingsD that she would invest the money in a destination site.
Slowly but surely, YouTube is becoming a place where you can build a real business. Google (which owns YouTube) invested in Machinima. Time Warner led a $ 36 million investment round in Maker Studio. I’m not aware of any European networks investing in YouTube channels, apart from this Bertelsmann investment – a recent 7 figure investment in Mediakraft Networks came from a VC, not a media player.
Incidentally, YouTube channels fit the definition of a disruptive technology quite nicely. YouTube content is generally regarded as lower quality than traditional networks – it’s often a mix of low cost professional and amateur content. The margins are also (a lot) lower. This is why traditional networks can’t or won’t invest in it.
But of course, disruptive companies have this tendency to move up in the food chain to raid the fatter margins of the traditional players. Don’t be surprised if traditional television players start wondering why the hell they didn’t see YouTube coming, two years from now.
Oh, and here’s how to create a “citrus mist” for your face (courtesy of Stylehaul):[Gründerszene, AllthingsD][Photo: Stylehaul]
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