Axel Springer starts subscription video streaming Bild Movies

10 Jan, 2013



German publishing giant Axel Springer started offering a subscription streaming video service in cooperation with Vivendi this weekend.

German viewers can subscribe to the streaming service under the brand name ‘Bild Movies’ for a flat rate of 8,99 euros on the Bild.de and Computerbild.de portal. Vivendi is offering the service under the brand ‘watchever.de‘. The platform offers series like ‘Two and a half men’, ‘The Tudors’, ‘Sex and the city’ as well as blockbusters like ‘Iron Man’ and ‘Pulp Fiction.

There seem to be plans for international expansion, as the domain names .co.uk,  .fr and .com were also acquired by Vivendi.

Springer is working very hard to pivot from publishing into the digital age.

While tabloid Bild is still the cash cow for Springer, the publisher is increasingly looking at digital business models to transition to the post print era – mostly buy buying up digital market leaders around Europe (like the recent acquisition of Immoweb.be for € 127 million).

As we wrote earlier, there’s a race towards offering paid content from both traditional media like Springer, but also formerly free services like Dailymotion and telecoms.  And it’s not guaranteed to bring lots of profits.

Via Wuv.de via Gründerszene.

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Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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