8 marketing tactics of high growth companies that you should steal

I had the pleasure of talking to some very savvy entrepreneurs this weekend at Startup Camp Berlin, where I moderated a panel called “Lessons from high growth companies”. The panelists were Robert Phillips, VP of marketing at Sendgrid, Steffen Zoller, founder of Betreut and Eldad Ben Tora of BlueSnap, an Israeli company that specialises in payment solutions. Eldad had some unique insights because his company not...

"I was a startup zombie (for 5 years) because people liked my idea"

Traction is like this: if you have to ask whether you have it, it's not there. But it's so easy to believe that you have traction, because everybody tells you they like their idea. Or worse: the media cuddles you, until death follows. It's the story behind the blog post of the founder of neigh*borrow, over on PandoDaily. It's also a story about the sharing economy, that has been the subject of some debate lately. ...

BMW strikes a partnership with mobile parking payments app

BMW i Mobility Services announced that it signed an agreement with Estonian tech company NOW! Innovations. For BMW i, the partnership allows it to extend its ParkNow service from off street parking (parking garages) to on-onstreet parking. Now! provides mobile payment and billing solutions for parking services. It's a SaaS that allows cities and parking operators to add mobile phone payments to their existing par...

14 Mar 9:35 AM 0 Read More...

No trough of disillusionment here: big data startup Ngdata helps telecoms lower churn

Big data has been so hyped that some have started to doubt out loud whether it will ever live up to the hype. You can try this at home: a search for the Gartner phrase "trough of disillusionment" turns up mostly blog posts about big data (see also: here and here). But Belgian based startup Ngdata seems to be unburdened by this disillusionment. In March 2012, it raised 2,5 million in funding from ING . Earlier th...

Avito.ru merges with rivals, becomes 3rd classifieds site in the world

I wrote last week about the free classifieds market and how huge it is. If you wanted a reminder just how huge: Avito.ru, the biggest Russian free classifieds site, just announced a merger with Slando.ru and OLX.ru, two smaller sites owned by South African player Naspers. The deal is worth over $ 570 million, reports the FT. The two smaller sites will be incorporated in the Avito brand, creating the world's third ...

12 Mar 12:38 PM 0 Read More...