The hidden startup sales strategy in Steve Blanks 'Four Steps to the Epiphany'

'Four steps to the Epiphany' is a treasure chest for the budding startup entrepreneur. Created by Steve Blank, it has acquired the star status in business strategy, and it has released a wave of new ideas in strategy, for innovative SMEs, with new business models, etc. Its pervasiveness and persistence, since the 2005 release of the eponymous book, are proof of its inherent value. At the core of the method is the ...