Lean PR: what PR can learn from the lean startup movement

When it comes to launching new services or products, businesses are learning from lean startups: the agility, speed, risk appetite, the method of trial and error and iteration are all finding their way into bigger companies. I think it's time for "lean PR": a lean startup way of thinking about and executing PR and communication. Because a lot of the realities that the lean startup addresses for products are reali...