7 reasons why your price increases fail (and your bottom line suffers)

This will probably sound familiar: “When it comes to the prices we pay, we study them, we map them, we work on them. But with the prices we charge, we are too sloppy!” Jeffrey Immelt, CEO of General Electric, in 2006 Pricing is the most important driver of profit, but unfortunately managers and entrepreneurs seem to neglect the issue. In one of our global pricing studies we asked over 3,900 high-level decis...