6 things Nick Cave can teach you about running a business



Bands have largely become corporate products, carefully positioned in crowded markets like soft drinks and stationwagons – and made up of middle class, well behaved young people who say ‘thank you’ and ‘yes, Madam’. Meanwhile, small, hungry packs of misfits are launching obscure companies with weird names and 90 % chance of doom with a couple of friends. Just for the hell of it all.

So I guess startups can use some advice from their predecessors – like Nick Cave. Cave did a Twitter Q&A yesterday – much to his dislike, by the way. But he did distribute some useful advice.

1. Drugs are only okay for a short time

2. It’s not about the technology, but about the story you tell with it

3. A bad relationship with your co-founders needn’t be a huge problem

4. It’s nice to dream big, but you shouldn’t expect success

5. Authenticity matters

6. Always be polite to your customers

[Photo: DullHunk, Flickr]

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About the author

Raf Weverbergh

Editor of whiteboard. Raf Weverbergh was a magazine journalist whose work appeared in magazines like Rolling Stone, Playboy, Mail on Sunday, Publico and South China Morning Post. He is the co-founder of FINN, a corporate communications agency where he advises startups and multinationals on their PR and Mustr, the easiest media database for PR professionals. You can contact him on Twitter, Linkedin or Skype (rafweverbergh).

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